Assignment Brief Mode C and Q Regulations
Module Title: Social Media and Online Reputation
Assignment Number 2
Module Code: 315MKT
Assignment Title Individual Report
Assignment Weighting 75%
315MKT Social Media And Online Reputation CW2 Assignment-UK

Assessment Information
This assignment is an individual assignment.
This assignment requires you to complete the following:
For an automotive company of your choice (from CW1) put a Social Media Marketing plan together to develop their online presence and manage their online reputation (see recommendations you made in CW1). Also use
an example of a crisis/issue they have had and how they could apply crisis management techniques to overcome such issues in the future. Use the SOSTAC framework (or another marketing planning process model).

Suggested report structure of your report:
 Objectives
 Strategy
 Tactics
 Action
 Control (include crisis management)

Criteria for Assessment
This assignment is designed to assess learning outcomes:
1. Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software, service provision, supply and as a medium for advertising and communication.
2.Analyse and apply justified recommendations on utilisation of social media as a crisis communication channel and its role in reputation management.
4.Critically analyse a given business scenario and recommend changes to social media presence required to improve online reputation of a given brand

315MKT Social Media And Online Reputation CW2 Assignment-UK

Word Count
The word count is 2000 words
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others.

315MKT Social Media And Online Reputation CW2 Assignment-UK

Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

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