342SAM Decision Making For International Business Assignment-Coventry University UK.

Module Title: Decision Making for International Business
Module Code: 342SAM
Assignment Number: Two
Assignment Title: Report
Assignment Weighting: 50%
Assessment Information:
This assignment is designed to assess learning outcomes:
1.Identify and organise credible sources of data and information
2.Critically evaluate information to support decision making
3.Appraise results of the decision-making process
4.Assess and critically evaluate the range of tools and techniques available as support for managerial decision making.
342SAM Decision Making For International Business Assignment-Coventry University UK.

342SAM Decision Making For International Business Assignment

This assignment is an individual assignment.

This assignment requires you to address the following task:

Gymshark, a UK clothing manufacturer, wishes to identify new international markets it can enter as part of its growth strategy. Three possible markets have been identified: Germany, the United States and Japan.

Assume the role of management consultant to the company and write a report that examines each of these options. You should critically review data, use SMART analysis to evaluate factors in the decision-making
process, and explain and discuss your choices and findings, drawing on other decision-making tools and techniques from the module as appropriate. Your report needs to make recommendations to the company.
These should be fully justified. It should also critically discuss the limitations of your analysis.

Please note: you MUST NOT contact the company as part of this exercise.

Criteria for Assessment
Marks will be weighted as follows:
• Content –
• Sources consulted –
• Analysis and discussion –
• Conclusions and recommendations –

Word Count
The word count is 2,500 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations but excludes the references list.

How to submit your assessment

The assessment must be submitted by No paper copies are required. You can access the submission link through the module web.

  • Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
  • Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
  • All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
  • The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards).You must apply before the deadline.You will find information about the process and what is or is not considered to be an event beyond your
  • Students MUST keep a copy and/or an electronic file of their assignment.
  • Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.


As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted; you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large
sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

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