Subject Code & Title : TNA67 Business And The Business Environment
Recommended Word limit for the Fact sheets: 1,000–2,000
This Unit will be assessed by assignment and presentation.
You are strongly advised to read “Preparation guidelines of the Coursework Document” before answering your assignment.
A. Industry Analysis Fact sheets
Transferrable skills and competencies developed
• Analytical skills to conduct own analysis to draw conclusions.
• The ability to provide information based on collation, analysis and interpretation of data.
• Creative thinking for presenting information and data in a simplified and informative manner.
• Digital skills, using different software applications to visually present information and data concisely.
• Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.
TNA67 Business And The Business Environment Assignment 1 – ICON College UK.
Vocational Scenario:
Organisation (Select an appropriate sports company that meets local needs)
A sports company engaged in the design, development, manufacturing, worldwide marketing and sales of sports footwear, apparel, equipment, accessories and services. As of 2020, the company employed more than 74,000 people worldwide and the company brand alone was valued at £32 billion, making it the most valuable brand among sports businesses.
Strategic Planning teams keep the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the businesses and geographies. Embedded in teams across the company, strategy professionals explore complex business issues; conduct consumer, competitive and market analyses; create financial models and development action plans. The Strategic Planning teams help write the future of sport by charting the company’s path forward.
Role :
You are employed as a Junior Insights Strategist for the Strategic Planning team. The team acts as key partner to senior leaders, the executive team and the CEO. It provides thought leadership and an external perspective on the most critical strategic initiatives and pressing challenges facing the company. Your key roles include the following:
• Supporting data and business analyses to develop business plans
• Measuring business performance to compare actual data forecasted values
• Executing market research projects and gathering intelligence on current industry,technology and consumer trends.
Unit Learning Outcomes :
LO1 Explain the different types, size and scope of organisations
LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.
Assignment Activity and guidance :
You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to the industry perspective, best practices from high-performance companies and insights into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the organizational mapping of one of the highest-performing companies. Organisations to be
considered will include public (national and local sports organisations), local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).
TNA67 Business And The Business Environment Assignment 1 – ICON College UK.
You will present this industry analysis as a portfolio of insights’ fact sheets, to include:
1.An introduction to sub-sectors and the different types of organisations in the industry, the market size and the growth of the international business environment.
2.A fact sheet for a selected sub-sector organization, with explanation of each of the chosen organisations, including background details of the organization; the products and services they supply; the size and scope of the organization; their vision, mission and business objectives; the organizational and legal structure and information about their stake holders.
For business modelling purposes, you will also need to examine the various business functions in one organization and create an organizational chart to explore the interrelationships between the different functions.
In addition to the “insights” fact sheets, you will present an organizational flow chart that shows:
3.An analysis for one of the chosen organisations, using visual mapping to show how internal departments, for example, finance, marketing, work together to meet business objectives and how interrelationships defined by the structure of the organization; present the advantages and disadvantages
B Environmental Business Audit Presentation
Transferrable skills and competencies developed
• Analytical skills to conduct own analysis to draw conclusions.
• Providing information based on collation, analysis and interpretation of data.
• Creative thinking for presenting information and data in a simplified and informative manner.
• Digital skills, using different software applications to visually present information and data concisely.
• Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.
Vocational Scenario :
In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The sports company you selected in the Fact sheets is looking to expand their distribution channels to include both e-commerce players (for example, Google shopping) and physical retailers (for example, JD Sports). To enable the company to make any strategic decisions, they need to you to present a business case to the leadership team.
Unit Learning Outcomes:
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific business and their interrelationship with external macro factors
Assignment Activity and guidance :
Completion of the project will involve a PESTLE analysis to reach the sports retail market, develop insights and predict future growth potential in new markets. The project will also involve a SWOT analysis to determine the company position in the marketplace and the potential opportunities for distribution expansion while minimizing risks and threats.
Your presentation will include the findings from an external and internal audit:
• a PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a “traffic light chart” evaluating level of competition, funding activity, legal complexity and investment opportunity available
• a SWOT analysis to explore and explain the organisation’s internal strengths and weaknesses as a company
• critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.
Glossary :
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each part with arguments and evidence for and against (Pros and cons). Break something down into its components; examine factors methodically and in detail to recognise patterns by applying concepts and making connections to predict consequences.
Apply: Use a particular method/technique to solve a problem
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and against an issue. You look at the strengths and weaknesses of the arguments.
Conduct: To do or carry out, to organise and perform a particular activity
Determine: Find a solution by argument, making clear your reasoning (e.g., determine the type of event that has occurred, based on the data provided”) (application) or “Determine the most appropriate course of action for the company, within the given constraints” (higher order skills).
TNA67 Business And The Business Environment Assignment 1 – ICON College UK.
Demonstrate: Show that you can do a particular activity or skill. Provide several relevant examples or related evidence which clearly support the arguments you are making.
Explain: When you explain you must say why it is important or not important. Clarify a topic by giving a detailed account as to how and why it occurs, or what is meant by the use of this term in a particular context.
Identify: When you identify you look at the most important points. Establish or indicate the origin, nature or definitive character of something
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