BMP3006 Practical Digital Marketing Assignment – UK

Module Number: BMP3006
Module Name: Practical Digital Marketing
Assessment Number : 2
Weighting :- Individual Presentation with voice over – 40%
Learning Outcomes Assessed:
LO4: Outline how digital marketing can be used in a specific communications strategy.
BMP3006 Practical Digital Marketing Assignment – UK

BMP3006 Practical Digital Marketing Assignment

Assessment Brief:
Design a 15-minute presentation; outline how digital marketing can be used in a specific communication strategy for a brand or company.

You should include following points in your presentation:

1.A full theoretical definition of ‘Digital Marketing’

2.Explain Communication (promotion) mix

3.Describe where ‘Digital Marketing’ fits within the Communications mix

4.Provide advantages and disadvantages of ‘Digital marketing’

5.Provide examples to support your points and highlight any recommendations you would propose.

You will refer in your analysis to available literature relating to digital marketing communications see the reading list in the module guide) and use academic opinion case studies and real-world examples to support your arguments.

You should employ appropriate visual aids to present the materials selected for example Power Point presentation.

You will refer in your analysis to available literature relating to digital marketing communications see the reading list in the module guide and use academic opinion case studies and real world examples to support your arguments. You should employ appropriate visual aids to present the materials selected for
example Power Point presentation.

Assessment Preparation and Submission:
See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.

Additional Submission Instructions:
You are required to submit a soft copy via Turn-it-in UK on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.You will be able to upload drafts of your written work into turnitin as many times as you wish before the deadline. You will not be able to overwrite the final submission after the dead line. You can only submit a single file.

Advice:
1. Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.
2. If you wish to refer to specific quotes from published sources then you must use full Harvard presentation.
3. Do not share work with other students.

Specific Assessment Criteria:
Excellent :
Your presentation will be directly relevant to the title. Your presentation will be comprehensively addressing the assumptions of the title and the requirements of the brief. Demonstrates excellent knowledge and under standing of theory and practice through the identification and summary of key themes. Your presentation will make excellent use of the appropriate theoretical models and presents a comprehensive summary of material resulting in clear logical conclusions. Your presentation will be coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of figures tables plates FTP where appropriate A well written answer with standard spelling and grammar. Style will be clear and academic. A wide range of sources drawn upon. Sources well cited in the text and in the reference list with no or minor errors.

Very Good : Generally addresses the title/brief and covers key issues in sufficiently meaningful detail. Demonstrates a very good knowledge/understanding of theory and practice for FE3 level through the identification and summary of key themes. Uses appropriate arguments or theoretical models. Clear and valid summary of the material. Presents clear, logical conclusions. Logically constructed in the main. An appropriate format is used. The presentational style & lay out is correct for the type of assignment. Inclusion of FTP selectivity. Competently written with minor lapses in spelling and grammar. Style is read able and generally academic. Relevant sources drawn upon. Some weaknesses in referencing technique.

Good : Generally addresses the title/brief and covers some key issues in sufficiently meaningful detail. Demonstrates a good knowledge/understanding of theory and practice for FE3 level through the identification and summary of some key themes. Uses appropriate arguments or theoretical models. Clear and valid summary of the material. Presents clear logical conclusions. Logically constructed in the main. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Inclusion of FTP selectivity. Competently written with minor lapses in spelling and grammar. Style is read able and generally academic. Relevant sources drawn upon. Some weaknesses in referencing technique.

Satisfactory :
Some degree of irrelevance to the title brief. Superficial consideration of the issues. Demonstrates an adequate knowledge under standing of theory and practice for FE3 level. An attempt is made to identify and summarise key themes. Presents basic arguments but focus and consistency lacking in places. Some issues may lack clarity. Presents conclusions which are not always clear or logical. Some attempt at articulation and logical structure but gaps in coherence and progression. An acceptable format is used. The presentational style & lay out is largely correct for the type of assignment. In appropriate use of FTP or not used where clearly needed to aid understanding. Generally competently written although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and is non academic in places. Some academic sources but over reliance on non academic sources. A number of errors in referencing technique.

Unsatisfactory :-
Students who do not meet the requirements of a pass grade 40% or above will not successfully complete the assessment activity.

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