Programme: BA (Hons) Leadership and Management Skills for the Workplace
Module: Knowledge and Information Management Skills for the Workplace
Module code: BMSW 5106
Assignment Title: Individual Report on-Knowledge and Information Management
Word count for the report.4500 (+ )
BMSW5106 Knowledge And Information Management Skills For The Workplace Assignment-Wales University UK.

Module Learning Outcomes (from module syllabus)
 Evaluate the concept and importance of knowledge management in terms of an organisation’s knowledge assets and their management;
 Understand the key knowledge management processes required for organisational development;
 Develop a framework for establishing a knowledge management culture.

ASSESSMENT TASK:
Produce a 4,500 word (+/- 10%) academic report. Apply academic knowledge management models,methods, and theories to examine information and knowledge management process for

Task Description/Scenario:
The corona virus pandemic has not only killed more than 1 million people around the world. It is also devastated the global economy, brought industries to a complete standstill, spurred mass layoffs and, in the case of retail, accelerated the slow-moving demise of already ailing department store chains.

But Amazon is one of the few exceptions. The e-commerce giant, with its seemingly endless selection and drive to deliver convenience and low prices, became the default retailer and an essential service for many consumers at the height of the corona virus crisis.

The flood of online orders propelled Amazon to record sales during the second quarter. It then spent billions on corona virus-related investments like safety gear for workers and its internal testing initiative, called Project Ultraviolet.

BMSW5106 Knowledge And Information Management Skills For The Workplace Assignment-Wales University UK.

While the U.S. navigated widespread unemployment and economic turmoil, Amazon kept hiring.The company brought on more than 175,000 new warehouse and delivery workers between March and mid-April to be able to fulfil customer orders. Amazon added 36,400 people in the three months
ended June 30, bringing its head count to 876,800, an increase of 34% year over year.

Amazon’s pandemic-fuelled growth is not expected to slow down soon, especially as it prepares for the back-to-back shopping rush of Prime Day in October and the holidays after that. In fact, Amazon is expected to exceed $100 billion in quarterly revenue for the first time ever in the fourth quarter,according to analysts surveyed by Fact Set. That would make it one of the very few American companies ever to cross that threshold, alongside Walmart and Exxon.

But the question is- how does Amazon.com so effortlessly connect “zillions” of people with“gigabytes” of product information? The answer, in part, is through use of advanced knowledge-management (KM) techniques. We in the e Learning field can learn a lot from how Amazon approaches the relationship between customers and information and enhances value by using KM principles.

From the beginning, Amazon determined that the user experience—the ability of its customers to find what they want, when they want it, quickly and easily—was a key to success. But that was not enough. If the system could help customers accomplish their goals in an intuitive and personalized way, it would add even more value to the experience. That is where knowledge management helps.
Whether they call it KM or not, Amazon uses KM principles and practices to add significant value for their customers in many ways.

Report Details:
Write a report, and include the following sections:
1.Briefly Introduce the organisation you have been given to write about
2.Briefly introduce the key knowledge management theory or theories that will underpin your report
3.Demonstrate the importance of understanding that the effective creation, storing, sharing, application and integration of information is an essential prerequisite for good knowledge management development practices.
4.Demonstrate an evaluation of the identified scenario within the given organisation. Relevant alternative academic theories must be identified and evaluated to check the effectiveness of knowledge and information management culture within the given organisation in terms of creating
knowledge asset and maintaining effective customer relationship management.
5.Discuss Amazon’s potential knowledge management challenges and offer recommendations to strengthen their knowledge management practices from the knowledge acquisition-retention-transfer perspectives.

BMSW5106 Knowledge And Information Management Skills For The Workplace Assignment-Wales University UK.

Ensure that your report answers the following questions:
a) Why are information systems being essential for Amazon?
b) What are the information systems implemented by Amazon and describe the input, processing, and output of such a system?
c) Discuss Amazon’s potential knowledge management challenges and offer recommendations to strengthen their knowledge management practices from the knowledge acquisition-retention-transfer perspectives.
d) Is within the requested word limit of 4,500 +/- 10% words.
e) Uses a suitable report structure (including executive summary)
f) Is presented in a professional way
g) Uses good grammar, spelling, and punctuation
h) Complies with University guidance on referencing: UWTSD Harvard Referencing Guide

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