BS318 Marketing Management Assignment

Instruction: This is an individual assignment.

Weighting: 20 marks 

Length: 950-1800 words

BS318 Marketing Management

Task: BS318 Marketing Management Assignment


The primary purpose of this assessment task is to assist students to develop skills in the application of Marketing principles and theories in the analysis of the present and future role of the Marketing functions in organizations. The assessment task encourages exploration of the effectiveness of the Marketing functions in dynamic environments and how that effectiveness should be evaluated. The secondary purpose of this assignment is to give students the opportunity to enhance their research, analysis, critical thinking and written communications skills including the identification and development of an argument.


This essay should be an academic essay and must, therefore, contain an argument that is used as the structuring element of the paper. The assignment is based on the question of why is it important to have an effective functioning Marketing department within an organization that describes the impact of leadership styles and change management on
marketing business activities. The purpose of the essay is to identify the roles of Marketing Department in managing dynamic organizations.

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Write up Essay on why are these three Marketing Management areas: Developing Marketing
Research to all marketing organization currently operating in 21stcentury.

Based on the above Marketing academic question, students are required to write up an
academic essay that answers these two questions:

1. Discuss the implications of today’s organizations not having an effective operating/functioning Marketing Department.

2. Do you agree that all organizations who sell products and services should have an effective functioning Marketing Department? Why?

Your essays must be written with supporting academic references and include your
bibliography (References list) at the end of your essay. Students are required to have 6-8

Marking Criteria: BS318 Marketing Management Assignment

BS318_Marketing Management


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