Unit title & code Strategy and the Global Competitive Environment BSS058 6
Assignment number and title 2: Consultancy Report on Organisational Strategy
Assignment type WR-BUS
Weighting of assignment 60%
Size or length of assessment Up to 3600 words
Unit learning outcomes:1.Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the
process of marketing and strategic analysis.
2.Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex environment.
BSS058-6 Strategy And The Global Competitive Environment Assignment-Bedfordshire University UK.
What am I required to do in this assignment?
Select one scenario from the four that you developed in Assignment 1, as being the one that the a selected organisation should use in order to develop its strategy for the near future.
Your task in this assignment is to produce a consultancy report for that company that clearly outlines the Strategy that it should pursue in order to compete in the selected strategy.
You should develop a two potential Strategic Options for the company and recommend and justify one Strategy for the company.
You should use appropriate tools and frameworks in order to develop the strategy and it should be demonstrate how this takes into account the developments indicated in the scenario from A1. As part of this you must develop a meaningful Value Proposition and link this clearly to concepts drawn from Marketing to show how the value proposition will be expressed to customers (these may be B2B or B2C).
Given the word limit you are advised to focus on the development of Business rather than Corporate Strategy.
What do I need to do to pass? (Threshold Expectations from UIF)
Apply knowledge of strategy and marketing to propose a credible strategy based on data collection drawn from relevant sources Evaluate and justify the proposed strategy demonstrating a logical progression from Assessment 1.
How do I produce high quality work that merits a good grade?
Produce a professional and compelling report that draws on the recommendations and arguments developed in A1 in order to develop
strategic options.
Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly. Presented as a professional report, make sure your submission is clear, and supported by evidence throughout.
BSS058-6 Strategy And The Global Competitive Environment Assignment-Bedfordshire University UK.
The Assignment must develop future strategic options and must not describe the current strategy of the company. You should use appropriate frameworks to develop the options narrative and draw on a good range of quality sources. Particular focus must be given to the selection and justification of one strategic option.
You should focus on the development of a Value Proposition (How Will We Win?), and show how this incorporates Marketing Strategy to enhance the value proposition to the target customers.
Poor work will repeat much of the analysis from A1 and rather than focusing on developing and justifying a meaningful strategy from strategic options.
BSS058-6 Strategy And The Global Competitive Environment Assignment-Bedfordshire University UK.
How does this assignment relate to what we are doing in scheduled sessions?
The sessions are about thinking strategically and making strategic judgments about both the changing world around and enabling you to work with uncertain futures (note: the future is always uncertain).
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