Contemporary Issues Case Study Essay – UK.

Subject Code & Title : Contemporary Issues Case Study
Word Count : 2000 words +/- 10%
Assignment Type : Case Study Essay
On completion of this unit, you should be able to:
Understand and demonstrate, through critical appraisal, knowledge of the changing nature of work, identifying future trends in organisations and workplace management.
Contemporary Issues Case Study Essay – UK.

Contemporary Issues Case Study Essay

What am I required to do in this assignment?
Based on the case study of ITUSA provided, please write an essay:
• Draft a SWOT (strengths, weaknesses, opportunities, threats) model based on ITUSA’s decision to enter the specialist software market previously occupied by Te call
• Using this analysis critically analyse the effect on ITUSA of bringing twenty-five specialist software IT ex-employees of Te call into the ITSUA global working environment

Your essay should be based on an analysis of the issues affecting contemporary organisations, some of which are detailed in the case study.

Your analysis must be supported by appropriate theory and research. The essay should also provide practical recommendations where appropriate to address the issues you have highlighted in your essay.

• Apply knowledge and understanding of the key issues impacting the work environment and apply theory to practice.

• Critically analyse how the HR function overcomes these challenges.

• Avoid excessive description and provide a critical analysis of the issue(s) you have identified Your essay should be succinct, relevant and well-structured. Your topic may pose more than one questions so make sure you answer all
the parts comprehensively. Do not only rely on lecture notes for your assignments – go back to original sources. Evidence of wide reading will gain better marks.Use references accurately and have Harvard Style reference at the end of your work,

• This assignment will give you an opportunity to review and critique academic research and organisational practice and examine the way the wide range of people related practice have changed and will continue to change. You will develop a better understanding of the challenges facing the HR function and some of the innovative approaches that will continue to be necessary now and in the future. It will clarify the links between effective people management and organisational performance.

As this assignment also requires you to develop solutions to challenges identified, you will be able to practice weighing up alternative solutions to scenario problems based on your understanding of theory and practice and make suggestions accordingly. This will help you to develop both your critical thinking and problem-solving skills.

Contemporary Issues Case Study Essay – UK.

Contemporary Issues Case Study Essay

• Displays a comprehensive, detailed and systematic knowledge base and understanding for specialized area of study.
Displays a well-informed and highly critical awareness of current issues and ideas at the forefront of the area of study.

• Provides sustained evidence of competence and confidence in identifying and defining complex problems and applying appropriate knowledge, tools or methods to provide innovative solutions. Displays an excellent ability to
manage own learning,independently utilizing a confident grasp of research methodologies to select and manage information, and undertake required research tasks

• Displays sustained evidence of an excellent ability to operate with autonomy, creativity and confidence in complex and unpredictable professional situations.Provides sustained and very strong evidence of distinguished ability to
take firm responsibility for own learning, challenge received opinion and form own judgments.
• Outputs are communicated excellently in a format that is highly professional and fully appropriate to the discipline.
Reports practical procedures in a distinguished manner.

Assignment 1 – Case Study

ITUSA was founded over thirty years ago, and is an American, privately owned IT company. World-wide it has around twenty-five thousand customers and an annual revenue of £500m.

It operates out of twenty-three countries with thirty-six locations. Its global spread takes in China, India, Australia, Brazil and a number of European countries including France, Germany, the UK and Ireland.

In the UK it employs two hundred staff based at its London office. ITUSA has grown out of a series of strategic mergers and takeovers. Combined into a single organisation, this has enabled it to provide a wide range of services in the fields of technology; automation; cyber security; enterprise software and supply-chain management. The total number of employees across the globe is one thousand seven hundred, of whom around eight hundred work in IT. Of these, three hundred and fifty are spread across US locations. In the UK there are sixty ITUSA IT staff operating in global specialist project teams; and they are project-managed remotely from the US. Each team (which will vary in size according to the project they are working on) comprises staff from a network of countries. As an employer ITUSA pays above the market average for staff. Their IT recruitment strategy is to attract highly skilled and qualified staff who are committed to continuous professional development in a fast-paced environment that is constantly changing. In return, employees enjoy an employee-centred health and well-being package that embraces work-life balance policy and practices.

Contemporary Issues Case Study Essay – UK.

Contemporary Issues Case Study Essay

Further initiatives include: – diversity and inclusion;volunteering opportunities; and a flexible benefits scheme. The flexible benefits scheme allows employees to select the benefits they want, trading in some benefits to have more of others. The work-life balance practices include time off for other responsibilities, working flexible hours, working flexibly between home and workplace, and job-sharing full-time positions. As a global organisation ITUSA celebrates different cultures. Their recent UK employee satisfaction survey rated ‘Culture and Values’ and ‘Work-Life Balance’ first and second respectively. ITUSA offers a range of competitive team-events as part of employee development ‘away-days’. In addition, most offices include a fitness centre and access to a range of well-being activities including yoga, massage and meditation. The demographic profile of ITUSA IT staff is balanced in favour of young men. Although ITUSA engages home country nationals at each location, it also provides opportunities for staff to move between
countries. In addition, staff have opportunities to work temporarily in other countries on time-specific assignments. Many IT staff see this geographic flexibility as helpful for their career-development and promotion. HR puts a lot of emphasis on ‘organisational fit’ when recruiting. The fast-pace of the IT industry tends to favour those applicants who are up-to-date in terms of learning and development, and keen to operate in a fast-changing environment. The Global
HR Director acknowledges that for a company such as ITUSA there is a particular attraction in recruiting the new generation of workers, typically aged between twenty and forty years,and referred to collectively as Generation Y (or, the millennials). This generation is viewed as having a particular set of traits. Some of these traits are a reaction against the workplace values and behaviours of previous generations – Generation X and Baby Boomers.

Tecall is a small software UK-owned IT company established in 1995 and based in Birmingham.

Over the last five years it has struggled to keep pace with the industry as it suffered from cash- flow problems and a lack of investment. Recruitment was halted as the company spiralled into decline and receivership. At this point ITUSA identified a strategic opportunity to enter and grow this small UK software-house market. ITUSA targeted recruitment of key ex- employees of Te call and hired twenty-five (almost all) of its highly specialised IT workers. The UK arm of ITUSA is preparing a programme of company induction for this newly acquired group of IT specialists. The group will spend three weeks in the US on a ‘familiarisation and on boarding programme’ before returning to work in the UK. The technical side will be delivered by IT staff over a two-week period. For the remaining week, HR will focus on ‘soft-
skills’ and support both the groups and each indi vidual’s smooth integration into the culture and values of ITUSA.

There are concerns from HR (US) that Tecall ex-employees will find ITUSA’s culture difficult, as they are not well-matched to ITUSA’s targeted traits profile of new recruits. The reason they may not fit in can be summed up as ‘generational’. Tecall ex-employees are predominantly from Generation X and share many of the characteristics associated with being born during the period 1961 – 1981.There is early evidence to suggest that they hold mixed
views about working alongside Generation Y employees, with their different values and behaviours.

On the one-hand, these views stretch from Generation Y as:
• liberal,
• tech savvy,
• self-expressive,
• confident,
• open to new ideas and new ways of doing things

Contemporary Issues Case Study Essay – UK.

Contemporary Issues Case Study Essay

Whilst on the other-hand, some see Generation Y as:
• overly selfish,
• narcissistic,
• lazy,
• delusional
• disloyal to a fault,
• materialistic a
• care little about civil and political affairs,
• constantly checking their twitter feeds and seeking validation on social media.

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