BA Business Entrepreneurship And Business Development Assignment
Word count : 3000
Weight : 100%
Employability skills assessed :
C1: Reading, selecting, analysing and synthesising information from a range of sources
C2: Producing different types of document
C3: Participating in discussions
IT1: Preparing information
N3: Presenting your findings
S1: Plan personal work schedules
WWO2 : Working towards identified targets
Entrepreneurship And Business Development
Task
Explain your new business concept including the key components of the concept statement (product or service, target market, special attributes, values, scale of the newly proposed business, location and who will be involved)
Conduct an appropriate assessment of the Industry, Market, business Organisational and Financial feasibility.
Critically evaluate the key components of the value chain and model canvas in relation to your proposed business.
Drawing on appropriate quantitative and qualitative models and concepts, identify
and critically discuss how potential risks could be managed.
Learning outcomes
LO1: Understand and evaluate the concept of entrepreneurship, inter-relationship
between entrepreneurship and innovation in business management, and the nature of the macro- environmental context for entrepreneurial activity
LO2: Critically understand the nature of innovation and appreciate its role in entrepreneurial activity in a range of different context.
LO4: Evaluate different strategies that are used by entrepreneurial organisations at start up, and during periods of growth, consolidation and underperformance.
LO3: Analyse the responses of entrepreneurial organisations as opposed to more predictable strategic approaches.
TASK DESCRIPTION
Description of Assessment Requirements for the Module:
As a startup entrepreneur, you are tasked with crafting a detailed report outlining your fresh business proposition. Here are the expectations:
• Elaborate on your business idea, detailing its essential elements like the product/service, target demographic, distinctive attributes, core values, business scope, location, and key stakeholders.
• Assess the viability of your venture across Industry, Market, Organisational, and
Financial dimensions.
• Evaluate and scrutinise the value chain and business model canvas components pertinent to your business concept.
• Employ both quantitative and qualitative models to pinpoint and discuss potential
risks inherent in your venture and propose strategies for risk management.
• Ensure proper formatting, citation, and referencing adhering to appropriate guidelines.
FORMATTING AND LAYOUT
Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Individual Business Plan
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.
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