Module Code :- FY002
Module Title :- Project
Weighting :- 100%
Assessment Type :- Assignment
Assignment task :-
Occasion Ltd. has produced a new smart watch called LifeTime. The company now wants to create a marketing plan to launch their lifetime product. Occasion Ltd. has allocated three months to market LifeTime. You have been hired as a marketing consultant by LifeTime to propose a marketing project plan to launch LifeTime. You are required: (1) To create the marketing project proposal for Life Time. The project proposal should include the resources required likely risks and mitigation and budget needed to carry out the marketing plan. (2) To create a PowerPoint presentation that you would present to the management to get their approval to proceed with implementing the marketing plan.
FY002 Project Assignment – UK
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1 Present and agree to a project proposal with the client
LO 2 Use appropriate tools to collect, select and use information from a range of sources
LO 3 Evaluate the data relevant to the proposal
LO 4 Communicate the outcomes and recommendations
Task requirements
Overview :-
The management of Occasion Ltd. has decided to enter the smart watch market. It has invested over £4 million in research and development hiring software engineers and timepiece inventors. They are aware of the highly competitive market that they have planned to enter and now they recognise the need for expert marketeers to help them penetrate the market. As a consultant marketeer your role is to propose a marketing plan that will last twelve weeks and a budget of £100,000. The project proposal should state the specific marketing goals you aim to achieve – such as capturing three percent of the market share or generating revenue of £7 million in the first quarter. The project proposal needs to highlight the benefits risk factors and budget so that the management can consider the viability of the marketing plan. Remember, you are a marketing consultant hired to write a marketing project proposal to convince the management to decide to go ahead with the marketing project.
FY002 Project Assignment – UK
Assignment Brief :-
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
1. Prepare an annotated PowerPoint presentation (8-10 slides maximum) to present to the management of Occasion Ltd. The slides should detail the marketing project proposal and rationale – carry out relevant research e.g., background information on the smart watch market size competitors etc potential customers and the like lihood of success)
a. The presentation slides should be attached to the report as an appendix. Include speaker notes at the bottom of each slide to explain the key points on the slide (Max 500 words). YOU ARE NOT REQUIRED TO DO A LIVE PRESENTATION. Keep the slides succinct and use bullet points where necessary to be brief. The presentations slides should be enclosed followed by the report in the appendix.
2.Prepare a client report that covers the following: (LO2, LO3 & LO4)
a. The Project Plan (discuss the marketing plan for the LifeTime smart watch using a GANTT chart)
b. Project Scope discuss the marketing plan and launch cost, and marketing channels)
c. Project Risk what potential risks could impact the launch of the new product LifeTime, e.g. cost overruns delays in specific tasks marketing channels competition from other smart watches like Life Time
d. Project Success (how will you measure the LifeTime product’s marketing success?)
The report should be written in a formal business report format, consisting of a title page a table of contents the main body of the work using appropriate headings covering the above four points and a reference list compliant with UoS Harvard referencing.
FY002 Project Assignment – UK
Assignment Brief :-
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment see above and against other key criteria as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 3
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