Module code & title :- Introduction to Marketing
Assessment Type :- Written Assignment
Weighting :- 100%
Length :- 1500 words
Assignment task :-
This assignment involves producing a short report that seeks to develop your under standing and awareness of marketing and its component elements in use of the marketing mix to operate and manage key business objectives. By completing these tasks you would be demonstrating your knowledge of marketing within a business context and some of the challenges or issues faced by businesses.
Introduction To Marketing Assignment
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1 Demonstrate an understanding of the marketing mix
LO 2 Explain how marketing helps business and address challenges in competitive markets
LO 3 Identity marketing solutions to address a particular business challenge
LO 4 Describe the impact of globalisation on competitive markets.
Task requirements :-
Produce a clear and concise report using publicly available materials journals and the recommended core texts which addresses the following topics:
1. i. Explain what is meant by Marketing?
ii. Define the extended marketing mix and discuss the considerations an organisation should give for each of the 7Ps. Please use examples to illustrate your points.
Assignment Brief :-
2) i. Explain how Marketing helps businesses and address challenges in a competitive market using the SWOT analyses
3) i. Explain how marketing provides solutions to a company that wants to enter a new market using the Ansoff growth matrix
4. i. Explain how a company can use digital marketing to grow on a global scale Approximately
In addition ensure that your report includes a brief introduction conclusion and table of contents.
6 marks for introduction & conclusion
2 marks for table of contents
This assignment does not require you to include a case study on any organisation. You can how ever incorporate real life/business examples throughout your report.
You must reference all sources and information used in the report using the Harvard Referencing Guide.
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment see above and against other key criteria as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 3