LCBB4004 Marketing Fundamentals Assignment – UK

Module :- Marketing Fundamentals
Module code :- LCBB4004
Word count :- 1500-2000
Assignment Title :- Assessment 1 Blogging to communicate
Module Learning Outcomes :-
1.Understand the process of segmentation, targeting and positioning.
2.To determine the marketing mix strategies of a chosen organisation.
LCBB4004 Marketing Fundamentals Assignment – UK

LCBB4004 Marketing Fundamentals Assignment

TASK 1 :-
As part of an individual assignment you are required to choose a well-known company of your choice and use blogs as part of the communication activities for your chosen project. A series of blog posts between 6 and 10, 1500-2000 words in total should be created to communicate with your target audience. The specific aim should be focused on creating and increasing awareness of your project as well as stimulating a dialogue between your chosen company and your audience.

When developing your blog posts you should give consideration to key elements of marketing theory in relation to the way in which you plan develop and execute your communications. You can be as creative as you want in relation to the blog posts and you should also develop mechanisms for engaging with your audience through encouraging them to ask questions and leave comments.

LCBB4004 Marketing Fundamentals Assignment – UK

Please note: A final copy of all posts will be required to be uploaded on Turnitin in a word document by the submission deadline. You should use suitable academic theory and industry examples to support your discussion.

NOTE: The guidance offered below is linked to the five generic assessment criteria over leaf.

1.Engagement with Literature Skills
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed an appropriate range of sources which may be academic governmental and industrial these sources may include academic journal articles text books current news articles organisational documents, and websites. You should consider the credibility of your sources academic journals are normally highly credible sources while websites require careful consideration selection and should be used sparingly Any sources you use should be current and up to date mostly published with in the last five years or so though seminal important works in the field may be older.

You must provide evidence of your research own reading through out your work using a suitable referencing system including in text citations in the main body of your work and a reference list at the end of your work.

Guidance specific to this assessment:
You should show a wide level of reading a minimum of 10 m references from a variety of sources including text books academic journals and academic based websites.
You must reference Kotler & Armstrong 15th/16th edition as your primary source for theory.

LCBB4004 Marketing Fundamentals Assignment – UK

2.Knowledge and Understanding Skills
At level 4 you should be able to demonstrate knowledge of the underlying concepts and principles associated with your area(s) of study Knowledge relates to the facts information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information knowledge. This means that you need to select and include in your work the concepts techniques models theories etc. appropriate to the task (s) set. You should be able to explain the theories concepts etc. to show your understanding. Your mark grade will also depend upon the extent to which you demonstrate your knowledge and understanding.

Guidance specific to this assessment: Relevant models concepts based on the marketing mix strategies of a chosen organisation should be determined.

3.Cognitive and Intellectual Skills
You should be able to present evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of your subject(s) of study. You should be able to evaluate the appropriateness of different approaches to solving problems related to your area(s) of study and or work. Your work must contain evidence of logical analytical thinking. For example to examine and break information down into parts make inferences compile compare and contrast information. This means not just describing what! But also justifying: Why? How? When? Who? Where? At what cost? You should provide justification for your arguments and judgements using evidence that you have reflected upon the ideas of others with in the subject area and that you are able to make sound judgements and arguments using data and concepts Where relevant alternative solutions and recommendations may be proposed.

Guidance specific to this assessment: Interpretation of quantitative and qualitative data should be evidenced.

4. Practical Skills
At level 4 you should be able to apply the basic underlying concepts and principles to evaluate and interpret these within the context of your area of study. You should be able to demonstrate how the subject related concepts and ideas relate to real world situations and/or a particular context. How do they work in practice? You will deploy models methods techniques and/or theories in that context to assess current situations perhaps to formulate plans or solutions to solve problems, or to create artefacts. This is likely to involve for instance the use of real world artefacts examples and cases, the application of a model within an organisation and/or bench marking one theory or organisation against others based on stated criteria.

Guidance specific to this assessment:
Blogs are tactical communication tools and therefore you should consider the way in which you design your blog as well as the tone of voice and content used.

LCBB4004 Marketing Fundamentals Assignment – UK

5.Transferable Skills for Life and Professional Practice
Your work must provide evidence of the qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility. This includes demonstrating: that you can communicate the results of your study work accurately and reliably and with structured and coherent arguments that you can initiate and complete tasks and procedures whether individually and or collaboratively fluency of expression clarity and effectiveness in presentation and organisation. Work should be coherent and well structured in presentation and organisation.

Guidance specific to this assessment:
Specific to this assignment: The blog posts can be written in a less formal style than would be expected from an academic essay. You need to consider your audience and ensure your style and approach engages with the reader. You will be rewarded for creativity

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