Module Code :- LDD7001M
Module Title :- Global Marketing and Data Analytics
Level :- Postgraduate (7)
Assessment Title :- Creative artefact: case study evaluating performance of an organisation
Workload :- 2,500 words
Assessment Number :- 2
Weighting :- 70%
LDD7001M Global Marketing And Data Analytics Assignment – UK
Programme Learning Outcomes (PLO)
PLOs 7.3-7.5
7.3. Appraise theories and models of data, information, knowledge, and decision making within a variety of marketing areas within a business
7.4. Justify strategies for analytics and explain how they impact marketing decision making
7.5. Evaluate ethical behaviour in global marketing and explore its application with reference to data analytics
Assignment Description :-
You are required to produce an independent creative artefact to critically evaluate an organisation’s marketing performance paying particular attention to their approach regarding marketing data analytics.
Based on your analysis your creative artefact involves you preparing three recommendations for their marketing approach moving forwards. You are required to provide marketing data to support these recommendations.
LDD7001M Global Marketing And Data Analytics Assignment – UK
Your chosen organisation wants to expand and is looking to recruit new talent to support their growth plans. They are looking for strategic thinkers and you are applying for a new role in your chosen organisation’s marketing department. As part of the recruitment process they are looking to find someone who can put together evidence-based recommendations.
The organisation has requested a report which analyses their existing performance. Based on this knowledge you are required to identify three marketing-based recommendations for the organisation moving forwards.
Each recommendation requires some supporting analysis and data to under pin its validity – this can come from outside of the organisation.
It is important that the content is underpinned with the inclusion of relevant academic theory concepts and models where appropriate as well as contemporary industrial insights. These should be accurately cited and referenced according to
Additional Information
If you require support with your study skills
The creative artefact should be created using Microsoft Word You have access to Microsoft software for free through your University account.
LDD7001M Global Marketing And Data Analytics Assignment – UK
Your creative artefact should include the following areas:
1. Student ID number title of the assessment and organisation chosen
2. Market performance
3. Competitor performance
4. Identification and justification of three recommendations with supporting evidence
5. Harvard reference list
The artefact should contain all the relevant information but also be visually appealing including the use of digital media graphs tables and figures as appropriate. You will be assessed on the creativity of your artefact application of theory and knowledge as well as your use of research and referencing throughout.
LDD7001M Global Marketing And Data Analytics Assignment – UK
Your work needs to:
Be underpinned by a range of contemporary academic and industrial research
Critically appraise the literature and theories relating to the issue under review demonstrate awareness and the application of theory to practice
Provide practical examples to demonstrate awareness and the application of theory to practice
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