Module Code :- LDD7003M
Module Title :- Communicating in the Digital Age
Level :- Post graduate (7)
Assessment Title :- Content creation portfolio
Work load :- Content creation of digital plat forms
Assessment Number :- 2
LDD7003M Communicating In The Digital Age Assignment – UK
Programme Learning Outcomes (PLO)
7.1. Demonstrate in-depth specialist knowledge and mastery of techniques relevant to the study of opportunities and challenges of digital marketing.
7.3. Formulate a critical awareness of current issues in digital marketing and data analytics informed by knowledge at the forefront of the study contemporary research and ethical practice.
7.7. Develop a critical under standing of the issues relating to digital marketing enhancing their skills to develop sustainable and ethical individual and organisational potential.
Assignment Description :-
In recent years the trend toward narrower targeting and the surge in digital and social media technologies is making more companies shift toward digital marketing communications either as a primary communication media or as a supplement to traditional media.
LDD7003M Communicating In The Digital Age Assignment – UK
Your first assessment involved you developing a convincing digital marketing
campaign communication plan for a new business using applicable digital marketing techniques and concepts.
The second assessment involves you demonstrating the implementation of your
campaign communication plan. You will do this by creating 10 portfolio entries. Each entry will contribute to your digital marketing plan and will be designed and written to be suited for the digital marketing communication method chosen.
It is important that the content is under pinned with the inclusion of relevant academic theory concepts and models where appropriate as well as contemporary industry in sights. These should be accurately cited and referenced according to York St John Harvard Referencing throughout.
LDD7003M Communicating In The Digital Age Assignment – UK
Additional Information
Your e-Portfolio will demonstrate the application of digital marketing techniques and concepts to meet your marketing plan’s objectives. You will be assessed on the credibility of your communications which should demonstrate application of theory and knowledge as well as your use of research and referencing throughout.
Your e-Portfolio enables you to design and demonstrate marketing communications which contribute towards your marketing plan which is assessment 1.
Completing your portfolio
You should identify different areas for development and write a log on each. You must have 10 submissions – and the word count should be appropriate to your chosen media.
You could upload an image of your chosen media e.g. a Twitter entry.
Images can and should be used where appropriate. Ensure these are royalty free by using a website such as
References must be used.
LDD7003M Communicating In The Digital Age Assignment – UK
Your work needs to:
Be underpinned by a range of contemporary academic and industrial research
Critically appraise the literature and theories relating to the issue under review; demonstrate awareness and the application of theory to practice Provide practical examples to demonstrate awareness and the application of theory to practice
It is important that the content is underpinned with the inclusion of relevant academic theory concepts and models where appropriate as well as contemporary industrial insights. These should be accurately cited and referenced according to York St John Harvard Referencing throughout.
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