Module Title :- Marketing Management
Level :- 4
Assignment titles :- Marketing Plan
Assignment number :- 1
Weighting :- Individual Report: 100%
LENGTH :- 3000 words (+-10%)
Marketing Management Assignment – UK
Employability skills assessed:
C1: Reading selecting, analysing and synthesising information from a range of sources
C2: Producing different types of document
C3: Participating in discussions
C4: Making presentations
LP1: Develop a strategy for using a range of skills to improve own learning and performance
IT1: Preparing information
IT2: Processing and presenting information
S1: Plan personal work schedules
WWO2: Working towards identified targets
Learning outcomes assessed :-
LO1: Develop knowledge and understanding of key theories concepts and models in marketing to guide the development and execution of marketing strategies.
LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.
LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.
The grade awarded for this piece of work remains provisional until ratified by LSC Exam Board.
Your Tasks:
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. Describe means ‘this is what happened Analyse means this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this situation.
Learning Outcomes tested (from module descriptor) :-
LO1: Develop knowledge and understanding of key theories concepts and models in marketing to guide the development and execution of marketing strategies.
LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
LO3: Develop the skills to critically analyse marketing situations and problems facing
organisations and assess its capacity to adapt to a dynamic and un certain future.
LO4: Develop recommend and justify appropriate and actionable marketing strategies and tactics to an organisational scenario.
Assessment Criteria to achieve each outcome a student must demonstrate the ability to:
Discuss theoretical concepts related to elements of marketing strategy through out the paper
Examine the competitive environment in the development of marketing strategies an tactics
Identify and adapt marketing strategies to internal and external challenges and changes Use problem solving and creative skills to provide suggestions and recommendations to organisations
TASK :-
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
Analyse their STP strategy providing and insight into how segmentation targeting and positioning are currently applied by your chosen organisation.
Marketing Management Assignment – UK
Examine their marketing mix focusing on the 4Ps for products and 7Ps for services that your chosen organisation is currently applying.
Assess their relationship marketing strategy with an emphasis on their current tactics.
Provide recommendations on how your chosen organisation can improve its marketing strategy.
FORMATTING AND LAYOUT
Please note the following when completing your written assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
4. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
5. All referencing should be in Harvard style.
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