Module Code :-  MKT7004
Module Title :- Multi-channel Marketing
Weighting :- 25%
Assessment Type :- Assignment
Task/assessment brief: It is estimated that almost 50 shops a day disappear from the High Streets You are required to critically evaluate a company’s of your choice use of the various marketing communications mix elements tools media and message appeal) to encourage specific target audiences to return to shopping on the High Street.
MKT7004 Multi Channel Marketing Assignment – UK

Your report should evaluate the use of:
 Tools: various on and offline
 Media: POEM
 Message Appeal: emotional, rational or user-generated

Your report should conclude by justifying 2-examples of best practice and 1-example of poor practice.

Word count (or equivalent): 1000
This a reflection of the effort required for the assessment. Word counts will normally include any text tables calculations figures subtitles and citations. Reference lists and contents of appendices are excluded from the word count. Contents of appendices are not usually considered when determining your final assessment grade.

Learning outcomes assessed
 Critically evaluate the role relevance and implications of using both traditional and digital methods in relation to organisations and their markets.
 Critically evaluate key aspects of law and codes of governing digital marketers and digital marketing campaigns.
 Critically evaluate the role, relevance and implications of using digital methods in relation to organisations and their markets.

MKT7004 Multi Channel Marketing Assignment – UK

Other skills/attributes developed
This includes elements of the Cardiff Met EDGE Ethical Digital Global and Entrepreneurial skills and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment.

 Practical skills surrounding reporting digital marketing mix trends
 Understanding of global impact of decision-making

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