Subject Code & Title: MMP_7_ISM International Strategic Management And Innovation
Assessment Weighting: 100%
Word count : 5,000
The Assignment Tasks
Real Life Case Study-Individual Report
The assessment consists of a formative and a summative element.
1.Formative Assessment
 The formative task is there to help you complete the summative assessment task successfully.
 The formative process is important because it will help you address the task more fully and therefore contributes to your learning and understanding of how to manage and small and medium enterprise and help you develop your business development & planning skills in relation to SMEs.
MMP_7_ISM International Strategic Management And Innovation Assignment – London South Bank University UK.

2. Summative Assessment :
1.This module is assessed entirely by Individual Management Report. This assignment is designed to give students the opportunity to use theory(s) from the module to review an organisation’s business and innovation strategy. As always though, this is an academic piece of work, and as such it is expected that students will engage actively with the academic literature in this area.
2. You will be required to undertake an analysis of the external and internal environment of a selected Multinational company operating in an industry of your choice.

2. For the purpose of this assignment, you should select a company of your choice from any globalised industry of your choice, such as:

a. Technology and the social media Or
b. Airline industry Or
c. Automobile industry Or
d. Food Retail Or
e. Telecommunications industry Or
f. Agriculture (Farming businesses) Or
g. Another industry of your choice

A.You should Carry out research of external environmental and internal characteristics within which the
selected company operates.
B. You will present your findings in a strategic management report format and make clear and costed recommendations
C. During the evaluation and analysis of your chosen company, the report should therefore be comprised of areas for consideration that address the following tasks during the research:

1)What is the current strategic positioning of the selected company in the market?

The following will need to be carried out to address this question:
Strategic analysis of the current positioning of the chosen company. This will need to include an assessment of

A) Analyse the external MACRO environment of the chosen industry (using the PEST or PESTEL framework assess the potential effect for the industry) Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

B) Analyse the external MICRO environment (using Porter’s 5 Force framework). You should Carry out a 5 Forces analysis (evaluating each force as high, moderate or low) and discuss attractiveness of the industry. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

C) Conduct an internal analysis of the chosen company’s strategic capabilities (resources and competences) using appropriate strategy tools (e.g., resources and capabilities analysis with the use of Jay Barney’s VRIO framework Or Michael Porter’s Value Chain Analysis to discuss company’s activities and identify their core competences). You should Justify which of these resources/capabilities are strategic/distinctive that can give competitive advantage to the company.

D) Undertake a TOWS analysis using a diagram to determine the company’s current situation vis a vis their competitors. Discuss the issues in the diagram and the implications this does have on the company. Having discussed the TOWS analysis, critically evaluate the weaknesses, threats and opportunities which has been identified in the TOWS matrix that would have an impact on the operations of your selected company.

2) What is the current innovation strategy of the selected company?
The following will need to be carried out to address this question:

You are expected to use theory from the module to provide an analysis of the current innovation strategy of your selected company. This will need to include an assessment of

A) You should Identify (using at least one example) the form of innovation that the company is pursuing.
B) Then you should analyse, (using at least one example) the firm’s sources of innovation and how it is seeking to foster it. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

3.What is the company’s strategic situation?
The following will need to be carried out to address this question:
An identification of the competitive strategies currently being followed by the selected company. This will need to include an assessment of.
A) Provide a consideration of their future competitive strategies applying either Porter’s Generic Strategies of Competition framework Or Bowman and Faulkner’s Strategy Clock.
B) Provide a consideration of the future methods of strategic expansion and directions available to the selected company.

4) What strategic recommendations can you propose for your chosen company to strengthen its current position in the Market?

The following will need to be carried out to address this question: This will need to include an assessment of:
A) Identify and critically discuss Two potential business strategies that can be pursued by your chosen
organisation to combact the weaknesses threats and opportunities identified to ensure market share and growth.
B) Out of the TWO strategies, select ONE to implement, which could be used to combact the issues as above. Justify why the one you have selected is the best among the two with the relevant frameworks.
C) Discuss how the selected strategy can be implemented using the CANVAS business model within a 3-year period from

General information:
1.You should make use of all available sources and current thinking on Strategic management and innovation should be central to your analysis and illustrated with reference to current articles from relevant journals and from broadsheet newspapers (e.g., Financial Times). Use should be made of the library’s electronic databases such as Science direct, Emerald, etc.

2.You should apply theoretical concepts and models relating to the entrepreneurial process and to the various stages of growth and development of the business.

3.Once you have done your research you will need to write your report in which you will present your findings and your recommendations for the future growth and development for the business.

You are advised to adopt the following structure for the report:

a.Title page: Include module title, the name of the selected Multinational discussed, student ID number and the
total word count (excluding bibliography)

b. Contents page

c.Introduction: this should include some background on Background on the selected company and the
market where they operate. The purpose of the report. You may wish to include details such as the type
of business, size, how long it has been trading, etc. Students should also give a brief account here of the
research process (focusing primarily on the Secondary data collection).

d. Findings: here the results of the research need to be presented. this should include the research findings
related the addressed questions (a)What is the current strategic positioning of the selected company in the market? (b) What is the current innovation strategy of the selected company? (c) what is the company’s strategic situation? Students are also expected to consistently support their work with reference to appropriate sources (cited in accordance with the Harvard referencing convention).

e. Recommendations: here students should present their proposals for the Two potential strategies that can be
pursued by your chosen organisation to ensure market share and growth. Based on the selected strategies,
recommend ONE of them. Justify how the recommended strategy is the best among the others. Discuss how
the selected strategy would be implemented using the CANVAS approach within a 3-year period from 2022-
2025 Work should be supported with reference to appropriate sources.

f. Conclusions: this should follow logically on from the findings and provide a concise summary of them. No
new information should be presented here.

Findings
This should include a detailed explanation of the followings:

1)What is the current strategic positioning of the selected company in the market?

The following will need to be carried out to address this question:
Strategic analysis of the current positioning of the chosen company. This will need to include an assessment of

a) Analyse the external MACRO environment of the chosen industry (using the PEST or PESTEL framework assess the potential effect for the industry) Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

b) Analyse the external MICRO environment (using Porter’s 5 Force framework). You should Carry out a 5 Forces analysis (evaluating each force as high, moderate or low) and discuss attractiveness of the industry. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

c) Conduct an internal analysis of the chosen company’s strategic capabilities (resources and competences) using appropriate strategy tools (e.g., Resources and capabilities analysis with the use of Jay Barney’s VRIO framework Or Michael Porter’s Value Chain Analysis to discuss company’s activities and identify their core competences). You
should Justify which of these resources/capabilities are strategic/distinctive that can give competitive advantage to the
company.

d) Undertake a TOWS analysis using a diagram to determine the,company’s current situation vis a vis their competitors. Discuss the issues in the diagram and the implications this does have on the company. Having discussed the TOWS analysis, critically evaluate the weaknesses, threats and opportunities which has been identified in the TOWS matrix that would have an impact on the operations of your selected company.

2) What is the current innovation strategy of the selected company?
The following will need to be carried out to address this question:
You are expected to use theory from the module to provide an analysis of the current innovation strategy of your selected company. This will need to include an assessment of

a) You should Identify (using at least one example) the form of innovation that the company is pursuing.

b) Then you should analyse, (using at least one example) the firm’s sources of innovation and how it is seeking to foster it. Note: The discussion should not focus on the description of the framework alone but the implications this does have for your chosen organisation.

3.What is the company’s strategic situation?

MMP_7_ISM International Strategic Management And Innovation Assignment – London South Bank University UK.

The following will need to be carried out to address this question:

An identification of the competitive strategies currently being followed by the selected company. This will need to include an assessment of

A) Provide a consideration of their future competitive strategies applying either Porter’s Generic Strategies of Competition framework Or Bowman and Faulkner’s Strategy Clock.
B) Provide a consideration of the future methods of strategic expansion and directions available to the selected company.

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