Subject Code & Title : PGBM150 Innovation Entrepreneurship And Technology Transfer
Assessment Type : Assignment
Word Count : 3000 Words
Students are required to submit their assignments through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin© or alternatively, Safe Assign by Blackboard, a copy of your Turnitin© or
Safe Assign originality report must be submitted in conjunction with your assignment.
PGBM150 Innovation Entrepreneurship And Technology Transfer Assignment – Sunderland University UK.
The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence:
Students will be required to conduct either a :-
Option 1. Research a business-related theme from the module scheme of work and produce an individual academic report.
Option 2. Secure a live organisation, to manage an innovation project and produce a reflective log
Assessment
The assessment of this assignment will cover all of the following learning outcomes:
Knowledge :
K 1 Critically analyse the management of innovation and technology transfer as a core business process.
K 2 Critically evaluate the choices and challenges in building and managing an innovative organisation.
K 3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.
Skills :
S 1 Demonstrate an ability to critically appraise theories of managing innovation and technology transfer in the 21 st century.
S 2 Evaluate the assessment of viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation and technology transfer.
Formative feedback :
In week 3 of the module you will submit a formative proposal of 300-400 words detailing :
1. Your choice of organisation or theme for investigation, and your proposed Managing the People Issues
2. How you will address each learning outcome
You will receive formative feedback to guide you in line with the module aims.
Guidance
Students are asked to reflect on their personal network of tutors, family members, relatives and professional / social networks to thoroughly consider if it is possible to source a live organisation and to manage an innovation project and produce a reflective log.
However the assessment structure is clearly designed not to disadvantage those students who have limited commercial experience and access to a suitable organisation. Hence:-
Option 1. Research a business related theme from the module scheme of work and produce an individual academic report.
Word Count 3000 Words
Option 1 is a research based assessment in which students must familiarise themselves (i.e. reading and reflecting on current journal articles) with a current theme from the module scheme of work. Student will then be required to write an academic report in the form of a journal paper.
The submitted paper must critically debate a current theme and be supported with company examples.
In week three of the programme you will be required to submit a formative proposal of 300-400 words detailing:
1. Your proposed managing innovation and technology transfer theme
2. How you will address each learning outcome
PGBM150 Innovation Entrepreneurship And Technology Transfer Assignment – Sunderland University UK.
You will receive formative feedback to guide you in line with the module aims.
Guidance :
The academic report in the form of a journal paper, excluding appendices, should be 3000 words in length.
For your guidance, it will consist of:
a) An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance.
b) A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technology transfer theme.
c) A section on your findings includes a critical evaluation, detailing the theme selected its implications and company examples.
d) Conclusions and commercially viable solutions.
e) Throughout the report, you must integrate theory with practice, critically evaluating your findings.
f) All sources must be cited correctly in accordance with the Harvard system of referencing.
Option 1 is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.
You are encouraged to make full use of the tutor team support. Those students enrolled at the Sunderland Campus can access the early morning breakfast business clinic 8 am – 9 am Monday to Friday.
For general assessment criteria see appendix 1.
Option 2. Secure a live organisation, to manage an innovation project and produce a reflective log.
Option 2 is directed at students with commercial experience and those who have access to a suitable organisation.
Whilst the questions states ‘to manage an innovation project’ we appreciate that due to time constraints and organisational access, it would be quite acceptable if students assumed the role of a consultant, team play, or observer. If student are unsure then they are encouraged to liaise with their tutor.
This task requires students to document a key challenge an organisation is experiencing whilst implementing an innovation project. It is recognised that whilst a student will identify a core issue there will no doubt be a series of symptomatic issues which will also need to be addressed.
In week three of the programme you will be required to submit a formative proposal of 300-400 words detailing:
1. Your proposed organisation and managing innovation and technology Transfer project and key challenge
2. How you will address each learning outcome
You will receive formative feedback to guide you in line with the module aims.
Guidance
The reflective log, excluding appendices, should be 3000 words in length. For your guidance, it will consist of:
a) An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance both academically and commercially.
b) A detailed methodology of the analytical approach you are taking.
c) A reflective commentary documenting the challenge identified within the project and clearly evidenced with academic underpinning throughout.
d) Personal reflections and commercially viable solutions to overcome the identified challenge.
e) All sources must be cited correctly in accordance with the Harvard system of referencing.
Option 2 is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.
You are encouraged to make full use of the tutor team support. Those students enrolled at the Sunderland Campus can access the early morning breakfast business clinic 8 am – 9 am Monday to Friday.
PGBM150 Innovation Entrepreneurship And Technology Transfer Assignment – Sunderland University UK.
Formative Assignment:
Students will be issued with a live innovative case study in which a North East businesses is seeking the support of students to explore a ‘proof of concept’ and how to bring the innovative business model to market. One the students have singed a ‘none disclosure agreement’, the managing director will enlighten the students concerning his request.
Students will then work in groups in a co-ordinated effort and present their findings / advice to both the module tutors and managing director.
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