Module Code :- PGBM161
Module Title :- MBA Dissertation Module
Project Background: (Dependent Variable)
Rationale for selection – importance (2 or 3 points) and potential impact of the strategic project for an organisation or business sector.
PGBM161 MBA Dissertation Module Assessment 1 – UK

Entrepreneurship (What is topic why is your topic important)
Risk Taking (Why How Components)
Who (Target = Population – Classify)?

Sustainability (What is topic, why is your topic important)
Performance (Why, How, Components)
Who (Target = O&G = Suppliers (SME IN Malaysia)

PGBM161 MBA Dissertation Module Assessment 1 – UK

Growth of E-COMMERCE
Retails – Adaptation on the e-commerce platform, Current Practice (Malaysia)
Who (Target =Customer or Retailer = Survey questions + Interviews)?

Mix Method
10 people = Service (interview – Survey -Open ended)
B2C = Product Development (100 sample)
CB

Literature Review: (Independent Variable) – 2 Independent Variables only (each variable a maximum of 700 words)

Identification of the key aspects of the business literature (e.g service quality) to be underpin the study. This review should briefly cover the main ideas and business practice that will be considered. It should locate a sample of the some of the main sources and identify key critical issues that might arise.

Objectives:
Identify 3-4 objective outcomes from the project in terms of what the project seeks to achieve for the organisation or business sector. These objectives should reflect outputs not tasks to be completed and should emphasise the areas for improvement to business performance the project will concentrate on.

Methodology:
Candidates should include a brief statement as to what they consider the main methods of primary and
secondary research are likely to be the most useful to achieving the project outcomes

MBA Dissertation

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