Assessment Title: Community Business Project:Digital transformation of Age UK services
Assessment Number: AE 1
Assessment Type: Individual report
Restrictions on Time/Word Count: 1500 words (+/- 10%)
Individual/Group: Individual
Assessment Weighting: 100%
Consequence of not meeting time/word count limit:
There is no penalty for presenting below the word limit, but students should be aware that there is a risk they may not maximise their potential grade. Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the word count, this will be taken in account in the grades given using the assessment criteria
shown.
QHO321 Community Business Project Assignment-Solent University UK.

Assessment Task:
As a result of the Covid-19 pandemic, Age UK is facing a number of challenges delivering many of its services and acknowledge that there is a need for transformation of some of these services to a digital delivery format.

In groups of 4 or 5, you will be required to undertake appropriate research and present your initial findings for Formative Assessment 1.

For Formative Assessment 2 you will need to provide an outline of the report structure giving a good indication of what you are going to discuss in each section, including the academic sources you have used

For your summative assessment you will be required to produce an individual report outlining a detailed review of the Age UK which may include the structure, company culture and mission/aims, competitors, market share, products/services,organisational strategy and business challenges. You will also provide reflection on how Age UK could approach the challenges facing them.

Background:
Age UK are an independent charity that supports the health and well being of older people living in the city. They offer localised services within their local branch.

Figures reported that there were ‘3.7 million people over 65 having never used the internet’ (AGE UK 2018).

The Covid-19 pandemic has further socially isolated the older generation and has had a devastating impact on their health and well-being. With many of their services suspended due to the pandemic, Age UK is facing many challenges providing their services and engaging with older people.

Challenges facing Age UK:
1.An understanding of the most effective digital medium to reach their target audience, e.g. Email, Facebook, Twitter, YouTube, Zoom.

NOTE: Initial focus on younger older adults (approx. 55 – 75 years old) who are more likely to have access to digital devices and sufficient skills and could then act as ambassadors to those aged 75+.

2.Identification of which local services (see table on next page) may be most
suitable, in whole or in part, for transformation to a digital delivery and
solutions to achieve this. Alternatively, identify digital services that are
currently not implemented and would be beneficial for the local AGE UK.

3.Promoting and encouraging engagement with digital services by overcoming the barriers of skills, access and motivation.

Requirements:
1.Undertake relevant secondary research which should include (but is not
limited to)
a. Age UK structure, company culture, mission/aims, competitors, products/services and organisational strategy.
b. A review of most popular digital mediums and/or social media platforms amongst older adults
c. The barriers that Age UK face in getting their clients to access digital
services in the 3 key areas of skills, access and motivation

2.Students should develop their critical thinking skills as they use the results of their research to identify which of the Age UK local services may be most suitable, in whole or in part, for transformation to a digital delivery and solutions to achieve this that are well-founded and evidenced. Alternatively, students may consider their own ideas for digital delivery
based on their findings.

QHO321 Community Business Project Assignment-Solent University UK.

3.Students should apply their own reasoning and judgment as they draw
conclusions as to the merits and limitations of the ideas they have
generated and the extent to which they could overcome the barriers of
skills, access and motivation to encourage older adults to engage with
digital services offered by Age UK.

4.Students should make justified recommendations for taking forward a
limited number of Age UK services, in whole or in part, for transformation
to a digital delivery

5.References
a. You MUST provide a reference list
b. References should be in Harvard SSU format and listed in alphabetical order

IMPORTANT: The idea of researching may seem daunting. Remember that the higher education environment requires a slightly different approach to learning than you may have experienced at further education level. Don’t expect your learning to be all one-way, from tutor to student. You will be expected to generate your own knowledge from a variety of sources: lectures, tutorial discussions with tutors and other students, independent reading / research, and work experience (if possible).

Your Report Should include:
Your report should feature a cover sheet, table of contents, numbered headed sections, page numbers and in-text references (no in-text references= plagiarism = academic misconduct), and should include the following sections:
1.Introduction: Explain the purpose of your report and a little background to your area of research.
2.Results: Detail the results of your research. You may choose to use tables,
graphs or illustrations to show your results (make sure each figure is
numbered sequentially and is referenced)
3.Discussion: Students should develop their critical thinking skills as they use the results of their research to identify a number of possible solutions that are well-founded and evidenced and that address the challenges facing Age UK.
4.Conclusion: Students should apply their own reasoning and judgment as
they draw conclusions as to the merits and limitations of the ideas they have generated and the extent to which they will address the challenges facing Age UK.
5.Recommendation: Make justified recommendations for taking forward a
limited number of services for transformation to a digital delivery
6.References: a. You MUST provide references (including in-text references)
b. References should be in Harvard SSU format and listed in alphabetical
order

Note: You can combine the results and discussion section if you wish.

To achieve higher marks, you should
 Draw information from a wide range of relevant academic sources
 Demonstrate good application of learning
 Reference accurately in Harvard SSU format

Learning Outcomes:
This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the Module descriptors.

Late Submissions:
Students are reminded that:
i. If this assessment is submitted late i.e. within 5 working days of the submission deadline, the mark will be capped at 40% if a pass mark is achieved;
ii. If this assessment is submitted later than 5 working days after the submission deadline, the work will be regarded as a non-submission and will be awarded a zero;
iii. If this assessment is being submitted as a referred piece of work then it must be submitted by the deadline date; any Refer assessment submitted late will be regarded as a non-submission and will be awarded a zero.

Extenuating Circumstances:
The University’s Extenuating Circumstances procedure is in place if there are genuine circumstances that may prevent a student submitting an assessment. If students are not ‘fit to study’, they can either request an extension to the submission deadline of 5 working days or they can request to submit the assessment at the next opportunity (Defer). In both instances students must submit an EC application with relevant evidence. If
accepted by the EC Panel there will be no academic penalty for late submission or non- submission dependent on what is requested. Students are reminded that EC covers only short term issues (20 working days) and that if they experience longer term matters that impact on learning then they must contact the Student Hub for advice.

Academic Misconduct
Any submission must be students’ own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook includes the definitions of all practices that will be deemed to constitute academic misconduct. Students should check this link before submitting their work.

QHO321 Community Business Project Assignment-Solent University UK.

Ethics Policy
The work being carried out by students must be in compliance with the Ethics Policy.Where there is an ethical issue, as specified within the Ethics Policy, then students will need an ethics release or an ethical approval prior to the start of the project.

Grade marking
The University uses a letter grade scale for the marking of assessments. Unless students have been specifically informed otherwise their marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on the portal and in the Student Handbook.

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