QHO322 Introduction To Marketing Insights Assignment-Solent University UK.

Module Code :- QHO322
Module Title :- Introduction to Marketing insights
Level :- 3
Assessment Title :- Individual Presentation with notes
Assessment Number :- AE1
Assessment Type :- Individual Presentation with notes
Restrictions on Time/Word Count :- Maximum of 10 PowerPoint slides with notes
Individual/Group :- Individual
Assessment Weighting :- 100%
QHO322 Introduction To Marketing Insights Assignment-Solent University UK.
QHO322 Introduction To Marketing Insights Assignment

Consequence of not meeting time/word count limit:
Assignments should be presented appropriately in line with the restrictions stated above if an assignment exceeds the time/word count this will be taken in account in the marks given using the assessment criteria shown.

Assessment Task :-
You are to produce a set of Slides with Notes at the bottom of each slide for an individual Presentation using the company chosen for your formative assessment. Your Presentation Slides and Notes should reflect your understanding and application of related marketing knowledge and theory. The purpose of the Presentation Slides and Notes is to: evaluate this company’s current marketing strategy and how they tried to gain customer insights and build their brands with the use of marketing mix tools. You will then illustrate your findings and provide recommendations to the company’s 7Ps before your over all conclusion.

You will present your work as a set of Power Point Presentation Slides and Notes using a variety of different modes of presentation format including words images figures or tables etc to strengthen your work.

QHO322 Introduction To Marketing Insights Assignment-Solent University UK.

You are required to include a maximum of 10 slides to cover:
 Introduction and Company overview
 STP discussion: Explain how this company segment the market describe the features of their customers and use a perceptual map to illustrate their position in the market against their main competitors.

The marketing mix (i.e.: ‘7Ps’) discussion including:
o Product: Develop simple product anatomy to explain the product.
o Price: Discuss pricing strategies used by the company
o Promotion: Analyse the methods of promotion used by the company
o Place: Analyse the physical distribution and online distribution channels of the products by the company
o Other 3Ps – Analyse the company’s Physical evidence, People and Process

 Conclusion and Recommendation: Provide a discussion of the major findings and recommendations.

 Slide with the Reference List: You must include your reference list as your last slide

You are NOT required to verbally deliver or record your presentation just prepare Power Point slides with Notes at the bottom of each slide

QHO322 Introduction To Marketing Insights Assignment

Each Power Point Slide must have Notes at the bottom In addition you must use only bullet points in the Power Point slides and only full sentences in the Notes section. Also the Notes section must be very detailed.

Further more you must provide in-text citations in both the PowerPoint Slides and the Notes Section

Learning Outcomes
This assessment will enable students to demonstrate in full or in part the learning out comes identified in the Module descriptors.

Ethics Policy
The work being carried out by students must be in compliance with the Ethics Policy. Where there is an ethical issue as specified with in the Ethics Policy then students will need an ethics release or an ethical approval prior to the start of the project.

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