Unit Code & Title : R/617/1686 Business Environment
Assessment Type : Assignment
Level 4 Sales & Marketing
12 Credits
Sample Assignment
Assignment Brief
Task 1 : You have just completed a business management qualification by distance learning whilst living and working in the capital city of a developing country. You have recently accepted a position as Management Trainee in a not- for-profit organisation, called INFORM which is, financed by the Central Government.
R/617/1686 Business Environment Assignment-A THE UK
For several years now, the Government has been concerned about how many small and medium sized businesses within the country fail to survive more than three years. The aim of INFORM is to provide help and advice to businesses in this sector, in order to reduce the number of small firms closing down. The CEO of INFORM has decided to divide staff into a number of teams each tackling different areas of support which can be provided. These include amongst others specialist advice on marketing or human resource issues for the small and medium sized firm sector.
R/617/1686 Business Environment Assignment-A THE UK
You have been given the following tasks:
Task 1
Your team has had several meetings to discuss the contents of first issue of the magazine INFORM and it has been decided to focus on the food and beverage industry. One particular area of need amongst small and medium sized businesses in this sector is analysing their dynamic and often unpredictable environment.
Write an article for the magazine INFORM which:
- Analyses the impact of the macro environment on a chosen organisation in the food and beverage industry using an appropriate framework
Task 2
Your team has decided that the second issue of the magazine should focus on the micro environment. Your team is required to write an article that:
- Analyses the micro-environment of an organisation using appropriate models and business case studies.
Task 3
As a result of the articles in the magazine, local business owners have requested information sheets on the impact of the internal environment on their businesses. It has been agreed that the information sheets will be uploaded to the website for ease of access.
R/617/1686 Business Environment Assignment-A THE UK
Produce three information sheets which:
- Analyse the importance of an organisation’s mission, structure and culture in shaping its operations
- Explain the factors which shape an organisation’s internal environment.
- Explain the impact of an organisation’s external environment on the internal environment.
Task 4
- The magazine articles and information sheets have been widely praised by both the government and business. You have now been transferred to another part of INFORM dealing with globalisation. You have been asked to attend the first meeting of this section and as it is a new area of work you need to be prepared. Produce notes which:
- Explain the different elements of globalisation and their impact on organisations
- Assess different organisations’ responses to globalisation
Task 5
Concerns have been raised in the local press about local firms and their inability to deal with change. Produce materials for a webinar which:
- Evaluate approaches available to organisations to manage internal change due to shifts in the external environment
- Assess the suitability of each approach in dealing with specific change scenarios
Guidelines for assessors
The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit.
The suggested evidence listed below is how students can demonstrate that they have met the required standard.
R/617/1686 Business Environment Assignment-A THE UK
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