Unit Title : Sociology
Word Count : 2000 words
Assessment Type : Assignment
PART A (20 references minimum)
Commentary in which you discuss the role and impact of media in 21 st century. (1500 WORDS): see 1 2 and 3
Sociology Assignment – UK
▪ Your commentary must include the following:
1.Power in and around media – LO2
Discuss and debate the issues of power and inequalities in and around media.
–Suggestions about what may be included: Think about media ownership and the implications in society why does media ownership matter? think about Rupert Murdochs media empire and the implication of media power he commands think about how media industries are overwhelmingly dominated by a few powerful companies and its implication the hypodermic syringe model The Frankfurt School etc
- Herman and Chomsky’s book Manufacturing Consent (1998) where they argued the extent of corporate control over communications
i. ADD SMALL CONCLUSION
2.Contemporary social issues with digital and social media
i.You can demonstrate your understanding of LO1:by discussing the key debates and theories around the character content role and impact of media in contemporary societies.
ii. Suggestions about what may be included:
- Think about the impact of media in society (positive and negative)
- Good to balance the points for positive and negative
-Some theories -Banduras Bobo Doll experiment
-Long-term cultivation effects theory (Gerbner et al.,1977)
-Functionalist model – sees mass communications content as a resource that emerges to fulfil individual needs or goals so enabling society to function more effectively
ii. ADD SMALL CONCLUSION
3.A reflection on your own media use based on your media diary
▪ A reflection on your own media use based on your media diary (LO3 Apply social science skills of analysis to various mediated areas of social life relevant to student’s degree programme =) over the semester in relation to the themes discussed on this course (you may use the first person where appropriate).
▪ Suggestion about how you might approach this question:
▪ Media Diary
–During this module please keep a media diary whereby you reflect on your own media use You can log every time (or highlight key events) when you come into contact with a form of media (print visual sound or digital) I have made a template below which you can use as an example to help you with your media
Also state the period the diary covers (For e.g., media diary from Sept 1 2021 – Nov. 30, 2021). See example in the next FIGURE
I. Student could show a diary of their media use as above.
II. Time spent on each platform daily could help to show usage
III. Then followed by critical analysis of the extracts (data) from the diary
IV. Importantly is relating the media use experience to some theories in your analysis
A.Note from the Module leader on the personal reflection: The expectation here is that the students relate their own experience to the theories/themes covered on the module – therefore this is not just asking students to re-write their diaries but to take extracts from their diaries to explore how the themes covered relate to real world issues they’ve experienced. It is key that the students use some of the theories concepts themes from the module for some analysis Obviously the word count doesnt allow for a great deal of depth. The media diaries should have ideally been tied to the weekly academic content which should help students to pick out relevant material for their assessment.
LO1: Understand and discuss the key debates and theories around the character content role and impact of media in contemporary societies
LO2: Debate and discuss the issues of power and inequalities in relation to media
LO3: Apply social science skills of analysis to various mediated areas of social life relevant to students degree programme
LO4: Demonstrate knowledge about and competency in, the use of various media forms to communicate
effectively for specified purposes
A blog =500 words
A blog article of 500 words to rase awareness about MIGRANT GROUP via media platforms communicate how migrant group is represented within media (positive and negative). Please use evidence to each paragraph (in text citation)