SSC202 Health Improvement And Healthy Lifestyles
Word count : 3000

HEALTH PROMOTION CAMPAIGNASSIGNMENT REQUIREMENTS

Assignment Task:
Identify a health condition or a disease that needs to be prevented and develop a health promotion strategy which attempts to persuade an individual or community to develop a healthy lifestyle behaviour to address this condition or disease.

Your health promotion strategy should be informed by the Ottawa Chatter and be backed by at least ONE of the theories covered in class. Word count= 3000 words (+or- 10%).

In other words………..
Identify a disease or health condition or health lifestyle that needs to be prevented or changed or promoted and suggest actions that you will take and the strategies you will use in your health promotion campaign to persuade an individual or a community to develop a healthy lifestyle behaviour or prevent the disease or health condition.
Present your health promotion campaign/ strategy in a 3,000 word essay.
This must be written in an essay format with a clear introduction, body and conclusion/ recommendations.

Identify a disease or health condition or health lifestyle that needs to be prevented or changed or promoted and suggest actions that you will take and the strategies you will use in your health promotion campaign to persuade an individual or a community to develop a healthy lifestyle behaviour or prevent the disease or health condition.

Present your health promotion campaign/ strategy in a 3,000 word essay.

INTRODUCTION TO HEALTH PROMOTION

What is health promotion?

“enables people to increase control over their own health. It covers a wide range of social and environmental interventions that are designed to benefit and protect individual people’s health and quality of life by addressing and preventing the root causes of ill health, not just focusing on treatment and cure” (Rural health info, 2021).

Video (6 minutes)

BREAKDOWN OF ASSIGNMENT

◦Step 1- Identify a disease or health condition or health lifestyle that needs to be prevented or changed or promoted i.e. tuberculosis, diabetes, obesity (adult or childhood), cardio-vascular disease, smoking, vaping/ E-cigarettes, cancer alcohol/ drugs addiction, HIV/AIDS e.t.c.?

Step 2- suggest actions that you will take and the strategies you will use in your health promotion campaign to persuade an individual or a community to develop a healthy lifestyle behaviour or prevent the disease or health condition. You might want to consider health promotion theories such as the change model (Transtheoretical Model (TTM), health belief model (HBM), etc.

You can also include treatment or management options available for patients or individuals  with your chosen health or medical condition to cure or reduce the impact of the condition on their health i.e. lifestyle changes or change in diet or medical interventions or medications.

◦ Step 3- Present your health promotion campaign in a 3,000 word essay

TO SCORE A HIGH MARK IN THE ASSESSMENT YOU MUST DEMONSTRATE THE FOLLOWING :

Application of the basic strategies of health promotion as shown below

1.Advocate

2.Enable

3.Mediate

Application of health promotion theory
Understanding of the challenges or issues or recommendations in implementing the health promotion  strategies

TO SCORE A HIGH MARK IN THE ASSESSMENT YOU MUST DEMONSTRATE THE FOLLOWING :

Application of action areas of Ottawa Chatter

1.Building healthy public policy
2.Creating supportive environments
3.Strengthening community action
4.Developing personal skills
5.Re-orienting health care services toward prevention of illness and promotion of health Application of the basic strategies

HEALTH PROMOTION THEORIES TO CONSIDER FOR ASSIGNMENT
Selected theories and models that are used for health promotion and disease prevention programs include

• Ecological Models
• The Health Belief Model
• Stages of Change Model (Transtheoretical Model)
• Social Cognitive Theory
• Theory of Reasoned Action/Planned Behavior

Transtheoretical Model (TTM) or stages of change model

◦developed by James Prochaska and Carlo DiClemente
◦consists of 4 constructs which focuses on promoting behavior change by identifying how and why people change.
◦It also looks at a person’s readiness to adapt to a new behavior.
◦Stages of Change was tested, in-depth, with many different populations and addictive behaviors
◦It focuses on the decision making process and how individuals move from one stage to the next.

Stages of change model

1.Pre-contemplation
2.Contemplation
3.Preparation
4.Action
5.Maintenance

THE HEALTH BELIEF MODEL (HBM)

◦HBM theory explains health behaviour of by understanding people’s beliefs about health.
◦For example, interventions based on the Transtheoretical Model (TTM) are usually effective at increasing fruit and vegetable (FV) intake  (Carvalhoet al. 2021)

The likelihood of an individual taking action about a particular health issue is based of 4 types of belief:

1.they perceive themselves to be susceptible to a condition or problem
2.they believe it will have potentially serious consequences
3.they believe a course of action is available which will reduce their susceptibility/ minimize the consequences
4.they believe that benefits of taking action will outweigh the costs or barriers.

The Health Belief Model (HBM)

SSC202 Health Improvement And Healthy Lifestyles

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