Unit title & code :- Marketing for the Air Transport Industry (TAL054-2)
Assignment number and title :- Assessment 1
Assignment type :- Business Report
Weighting of assignment :- 40%
Size or length of assessment :- 1,200 words (+/- 10%)
TAL054-2 Marketing For The Air Transport Industry Assessment 1 – UK
Unit learning outcomes :-
1. Demonstrate extensive and detailed knowledge of well-established theories principles and practices related to marketing within travel and air transportation in an international context.
2. Creatively apply the acquired knowledge and skills to designing effective marketing strategies and plans within travel and air transport through written and visual formats.
What am I required to do in this assignment?
Activists take over billboards to call out impact of flying on global carbon emissions. Samples are provided in the PPT pack within the assignment 1 folder on BREO.
You are to write a business report on a marketing campaign of an airline of your choice concerning sustainability of air transportation. The air line should have global visibility and activity on social media.
In preparation and prior to assignment submission, you are to produce a short list of three airlines that should be submitted along with reasoning why these three airlines fit the criteria. One of these three should be agreed with you and the lecturer prior to you starting work on the submission. Your critique should highlight and apply at least one model theory that you have learnt in the syllabus and provide evidence-based examples to support your work
TAL054-2 Marketing For The Air Transport Industry Assessment 1 – UK
This assignment is made up of three main parts:
Your report should:
1. Elaborate on the 4Ps of marketing used by the airline.
2. Define the communications components that make up the campaign
3. Critically analyze the effectiveness of the selected (and agreed) marketing campaign.
4. Finally based on your understanding of an effective marketing campaign you should consider and include recommendations for how the selected campaign might have been improved.
What do I need to do to pass? (Threshold Expectations from UIF)
• Clearly define the meaning of effective marketing campaign
• Ensure the work is clearly in the context of air transport industry
• Demonstrate how the chosen campaign contributes to its overall effectiveness in reaching international market.
TAL054-2 Marketing For The Air Transport Industry Assessment 1 – UK
How do I produce high quality work that merits a good grade?
At level 5 we want to see you developing your under standing of business principles. There should be a clear demonstration of your research skills with all sources used be referenced both in-text citations and List of References a clear demonstration of analytical skills including evidenced-based writing, you should support your text with informative images figures in support of what you are saying. In terms of your content, you should read the brief and ensure your submission includes what is required to be done. You need to consider marketing theories and principals, apply theories where applicable and demonstrate the ability to cite relative academic publications to support your discussions with in your document.
TAL054-2 Marketing For The Air Transport Industry Assessment 1 – UK
How does this assignment relate to what we are doing in scheduled sessions?
The Unit Teaching Schedule offers an insight into the topics that will be covered. All of which are connected to both unit assessments. In particular this assessment will introduce you to academic journals how they are structured and referenced and analytical thinking. It will also test your academic writing. In industry report writing is a crucial employability skill and is widely used to convey information. This assignment is designed to introduce you to PROFESSIONAL report writing.
It’s important you attend all the lectures and seminars as well as engage with your lecturer and peers during these times.
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