Assessment Information
This assignment is an individual assignment.
This assignment requires you to complete the following:
For an automotive company of your choice critically examine the use of Social Media Platforms and identify opportunities for development in Social Media making recommendations for Social Media Marketing Plans.
315MKT Social Media And Online Reputation CW1 Assignment-Australia
Your report must include the following:
The Social Media Marketing strategic goals/objectives of the automotive company
Critical analysis of the automotive company’s Social Media Marketing activity in line with these goals/objectives
Identify opportunities for development in their Social Media Marketing activity
Recommendations for Social Media Marketing objectives in line with opportunities identified
Suggested report structure
There should be a professional title page:
Introduction to your automotive company
Objective and goals of their Social Media
Activity on Social Media – apply appropriate theory here
Discuss weaknesses and identify opportunities
Recommendations in the form of Social Media objectives
This assessment is design for learning purpose.
Analyse the key concepts of Social Media and evaluate their evolution with respect to hardware, software,service provision, supply and as a medium for advertising and communication.
315MKT Social Media And Online Reputation CW1 Assignment-Australia
1.Critically examine the impact of Social Media on Online Brand Reputation and identify opportunities and challenges for marketers in this area.
Word Count
The word count is 2000 words
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.
315MKT Social Media And Online Reputation CW1 Assignment-Australia
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism:
As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
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