Subject Code & Title : 7002CRB M001CRB Consultancy Assignment CRB – Professional Development
Assignment Title: Portfolio (100%)
Learning Outcomes:
1.Demonstrate an understanding of how to identify client needs and be able to develop appropriate research strategies for consultancy interventions
2.Appraise the importance of expert tools and techniques to a consultant
3.Evaluate the relationship between strategic management, leadership and leadership styles and principles that support organisational ethical and value based approaches to leadership
4.Evaluate the application of leadership strategies and the impact on organisational direction
The assignment for this module is an individual assignment.
It is not a group assignment; you must submit an assignment individually.
7002CRB M001CRB Consultancy Assignment CRB – Professional Development – Coventry University UK.

Assessment Brief:
You are a new consultant working for International Management Consultancy organisation (IMC is a fictional consultancy firm).

You are required to complete ONE consultancy project out of the choice of the employer scenarios [see the link on Aula – assessment area] which must be completed by the assignment deadline.

You must use an employer video case study from the choice available on Aula. If you do not use one of the mandatory case studies for this cohort your paper will be an automatic fail and graded accordingly.

With reference to your chosen employer scenario, produce a 3000-3500 word report which will be assessed on the following areas:

For RE-SIT students the pass mark is
Please note that even if you achieve an overall mark of 40% your work will be marked as fail if:
o You do not demonstrate that you have used analytical tools to conduct your analysis
o You do not complete section 4 of the report

For DEFERRAL students the submission will be marked as normal (uncapped)
Please note your work will be marked as fail if:
o You do not demonstrate that you have used analytical tools to conduct your analysis
o You do not complete section 4 of the report

You are required to follow the IMC consultancy report structure below.

IMC Report Structure
Your report should be 3000 to 3500 words.

1.Section 1: An analysis of the company’s strategic position
Provide an overview of the company you have chosen.
1.Identify and apply 2 appropriate tools and techniques to analyse
A) The internal environment of the company (using 1 tool)
B) The external environment of the company (using1 tool)

2.This analysis of the company’s strategic position should include:
a) Leadership and communication
b) The company culture including its ethical and value base
c) The company’s position in the sector
d) A critical evaluation of the strengths and limitations of the tools and techniques you have used
e) The client needs

3.Following your analysis on the company’s strategic position, identify the main issues that you could advise the company to address.

NOTE: This section refers to Learning Outcomes 1, 2, 3 and is worth

Section 2: Recommendations to the organisation
1.Based on your analysis in Section 1, propose 3 recommendations for the company.
2.Ensure that each recommendation is clear, has appropriate detail, is justified and is feasible in this context.
3.Recommendations should refer to the leadership and communications strategy of the company, taking account of internal and external stakeholders.
NOTE: This section refers to Learning Outcomes 1,3 and 4 and is worth

7002CRB M001CRB Consultancy Assignment CRB – Professional Development – Coventry University UK.

Section 3: Implementation of Recommendations
1.Based on Section 2, explain how the company would implement the recommendations put forward to support the changes in its strategic direction.
2.This section will include analysis of the following:
a) Leadership styles – this must include reference to different leadership styles supported by theories, models and/or evidence.
b) Communicating the vision to the key stakeholders
c) Leadership strategy and the impact on organisational direction

3.This section considers the actions that should be taken by the company in order to achieve the recommendations that you have described above.

NOTE: This section refers to Learning Outcomes 3 and 4 and is worth

Section 4: Critical Reflection
All students, particularly at postgraduate level, need to reflect critically on the learning experience during this module. You need to reflect on personal, interpersonal and professional competencies and consider how you might apply your learning and knowledge from this module to your own area of study and future career aspirations.

You need to select and use a model (e.g. Gibbs reflective cycle) to reflect on your learning experience on the CMI module. You can consider some of the following questions:

• What leadership and management competencies are you more aware of?
• What would you need change?
• Are there professional frameworks for standards that you need to follow?
• How would all this affect your future career management/leadership roles?
• In what ways has engaging with this module brought about personal and professional change?
• How would you address any potential gap through further development?
• What would you seek to do differently/additionally in the future?
NOTE: this section is worth

Remember:
In this assignment you need to apply some of the tools and methods that have been referred to in the workshops and learning journeys and discuss their relevance to the client’s situation. You will gain extra marks by citing appropriate
references to support your arguments throughout. You will need to provide information on how you have gathered and sourced key information for your report.
• Organisation/academic writing is worth
• Referencing is worth

Your portfolio must:
• Include a cover sheet with your ID number (NOT YOUR NAME), your chosen employer case study and your word count.
• Be typed in Word,
• Include page numbers,
• Be written in Arial font size 12,
• Be 1.5 spaced,
• Be submitted on Turnitin by the assignment deadline

Please note that tables/diagrams/charts and the reference list are not included in the word count

Important University assessment rules for you to note:
1.Please submit an electronic copy of your assignment through Turnitin. You can access the Turnitin link through the module web.

2.The electronic version of your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites. Your course work will be given a zero mark if you do not submit a copy through Turnitin.

3.All work submitted after the submission deadline without an approved valid reason(see below) will be given a mark of zero. (This is not the same as a non-submission,which will be graded as AB (absent).

4.Should you submit work on time but fail the assignment, you may be offered a resit opportunity at the discretion of the PAB (Programme Assessment Board). A resit module mark will be capped at 40%.

5.The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period(for example, to the resit period following the main Assessment Boards). You must apply before the deadline.

6.You will find information about the process and what is or is not considered to be an event beyond your control at:

7.If, on the final submission date, Turnitin is not working then you must email a copy of your work to the module leader before the deadline time. This email will provide evidence that you have completed the work on time. Once Turnitin is working again you can then submit your assignment through it for marking. Consider taking screenshots of the problem you encountered as supportive evidence if needed.

7002CRB M001CRB Consultancy Assignment CRB – Professional Development – Coventry University UK.

8.If you think that you will need an extension or deferral please ensure that you contact the Administrative Support person or office linked to your Course to process the request. This information will normally be found in your Course
Handbook. Alternatively seek advice from your Course Director or Registry team if you are unsure.

NOTE: The M001CRB or 7002CRB module teaching team cannot process or approve extension or deferral requests.

9.Students MUST keep a copy and/or an electronic file of their assignment.

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