Instructions to students: The assignment should be in REPORT format .
This is an individual piece of work
Word count of report must be less than 2500 words.
TASK: MKT09601 International Marketing Assignment
Scenario
At the moment, Boost Juice operate in many countries including Australia, United Kingdom, Thailand, Indonesia, South Africa, Macau, Chile, Singapore, Malaysia, Germany, the Baltics and India. You are required to assess the current situation of Boost Juice to determine whether the brand should enter a new market of your choice or not? The report should include the following information:
- Introduction – background to Boost Juice and its international operations.
- An environmental analysis (internal/external) to assess the current situation of Boost Juice in terms of market trends, customers, competitors and current position within your country of choice. This will help to identify strengths, weaknesses, opportunities and threats (SWOT). This analysis should be supported by relevant marketing theory and models.
- The strategic concerns faced by the company in the new market.
- what deductions and recommendations are given for the new market to take the brand forward on a global scale?
Please note the marking criteria and weight this accordingly within your assignment.
Marking Criteria: MKT09601 International Marketing Assignment-Edinburgh Napier university
The following framework is a guide to the marks available for the assignment:
| Report structure and process | 15% |
| Environmental (internal/external) analysis | 30%. |
| Strategic concerns within the chosen market | 30%. |
| Deductions, recommendations and conclusion | 25%. |
| Total | 100% |
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