Subject Code :- SHR017-3
Title :- Management And Leadership
Word Count :- 2000 words
Assessment Type : Case Study Report
The case study include several management and leadership issues addressed in this unit.
SHR017-3 Management And Leadership Assignment – Bedfordshire University UK.
From the perspective of an HR consultant, produce an individually written 2000 word report based on your chosen organisational case-study including the following:
1. Discuss and critique the problem that the organization is facing arising from the management or leadership style that is apparent in the case study.
2. Identify at least one relevant theory of management or leadership which relates to the problem and justify your selection of this theory.
3. Make practical recommendations to resolve the problem including, bench marked to other relevant organizations.
Case study
Marks and Spencer’s Case Study
Introduction :-
Today Marks & Spencer is known as one of the most well-established brands not only in the UK but also on the international fashion arena. However during its development the company has faced a lot of issues. Some of them such as the setback of Marks & Spencer’s performance in the late 1990 s could have affected the company quite drastically (Whitehead 1991). The pernicious impact on the fortune of the company was avoided by introducing the entirely new strategy. In order to reverse the unfortunate market situation and adapt to the changes in the fashion industry the management of Marks & Spencer implemented the new initiative on the multiple levels.
Marks & Spencer is the company known as the giant of the fashion industry with the presence of the British and international markets for more than a century (Burtet al. 2002). Today the brand is renowned throughout the world and is often defined as one of the most stable and well-managed companies in the UK not only in fashion retail but amongst all the different industries.
However despite having a long history of development and occupying the iconic position in the British fashion retailing, Marks & Spencer had a few major issues concerning their strategic management and market orientations quite recently. In the late 1990s, Marks & Spencer showed quite a lower performance than it was expected. The main reasons for the critical situation can be interpreted in two ways. The management of the company overlooked the major influences and upcoming tendencies in the business environment. It resulted in the fact that Marks & Spencer were by a margin behind their market competitors on the different levels of the company’s functioning. Secondly, it is hard to ignore the issues with the overall strategic leadership since it led the company to a situation where it lacked the ultimate marketing strategy and definitive management style.
SHR017-3 Management And Leadership Assignment – Bedfordshire University UK.
The main reason for the company’s decline did not relate, in any way to Marks & Spencer’s history. However the problem of the managers who let the decline happen was that the strategy of the company’s market presence was not properly updated. The executives preferred to follow the strategy of the ‘strong
culture’ relying on the assumption that re-introducing the classic models and ideas was a safer option. At the time, the market of fashion retail concentrated on the importance of the innovations, and lack of innovative potential could result in even bigger issues with the marketing appeal.
From the standpoint of social and cultural factors, with the introduction of the new technologies innovations from the different spheres of life, and the growth of the living standards in the UK the market audience became more aware of the fashion trends. The fashion retailers were not anymore divided solely in high fashion and plain clothing since more people could afford to wear fashionable clothes. From this perspective, Marks & Spencer seemed too simplistic in their models and designs.
In terms of environmental and technological factors, Marks & Spencer lacked innovation in the production, distribution, and retail process. This issue not only negatively affected the customer appeal but also caused complications on the internal levels of communication and production.
From the standpoint of social and cultural factors with the introduction of the new technologies innovations from the different spheres of life, and the growth of the living standards in the UK the market audience became more aware of the fashion trends. The fashion retailers were not anymore divided solely in high fashion and plain clothing since more people could afford to wear fashionable clothes. From
this perspective Marks & Spencer seemed too simplistic in their models and designs.
SHR017-3 Management And Leadership Assignment – Bedfordshire University UK.
In terms of environmental and technological factors Marks & Spencer lacked innovation in the production distribution and retail process. This issue not only negatively affected the customer appeal but also caused complications on the internal levels of communication and production.
In the twenty-first century, the agenda of the company is to restore and sustain the business overseas and to focus on the target market, on the customers themselves. The managerial structure was simplified which allowed three major departments of the company to function more independently but within the framework of the same strategy
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