Introduction and Company overview:
STP discussion: Explain how this company segment the market; describe the
features of their customers and use a perceptual map to illustrate their position in the market against their main competitors.
Structure Of Individual Presentation Assignment UK.

The marketing mix (i.e.: ‘7Ps’) discussion including:
Product: Develop simple product anatomy to explain the product.
 Price: Discuss pricing strategies used by the company
 Promotion: Analyse the methods of promotion used by the company
 Place: Analyse the physical distribution and online distribution channels of the products by the company
 Other 3Ps – Analyse the company’s Physical evidence, People and Process

Conclusion and Recommendation: Provide a discussion of the major
findings and recommendations.

Structure Of Individual Presentation Assignment UK.

Slide with the Reference List: You must include your reference list as your
last slide

You are NOT required to verbally deliver or record your Individual Presentation on Panopto, just prepare PowerPoint slides with Notes at the bottom of each slide.

Each PowerPoint Slide must have Notes at the bottom. In addition, you
must use only bullet points in the PowerPoint slides and only full sentences in the Notes section.  Also, the Notes section must be very detailed.

Furthermore, you must provide in-text citations in both the PowerPoint Slides and the Notes Section

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