TH70052E Strategic Management For The Tourism And Aviation Industry Assignment-West London University UK.

Module Title: Strategic Management for the Tourism & Aviation Industry
Module Code: TH70052E
Module Leader/ Tutor:
Assessment Number: A 1
Assessment Title:Individual report
Submit Assessment via: Black board – Turn It In
Weighting: 60%
Word count or equivalent: 2,500-3,000 words
TH70052E Strategic Management For The Tourism And Aviation Industry Assignment-West London University UK.

TH70052E Strategic Management For The Tourism And Aviation Industry Assignment


Assessment task: You are working as a senior manager in an organisation in the aviation and tourism industries. As part of your role you have been asked to conduct an analysis on the organisation’s current strategic focus in order that decisions can made to improve the organisation’s current performance. The report is to be a minimum of 2500 word and a maximum of 3000. It is also to be written using business report conventions.


TH70052E Strategic Management For The Tourism And Aviation Industry Assignment-West London University UK.

TH70052E Strategic Management For The Tourism And Aviation Industry Assignment

Therefore, the following needs to be actioned:

  • Identify and select an organisation in the aviation and tourism industry.
  • Analyse the internal and external environment of the organisation and how this affects strategic management decisions.
  • Critically evaluate business strategies, competences, competitive advantage, value added and supply chains, along with other key components of the internal and external environments.
  • From your analysis and evaluation, make strategic recommendations in order to enhance the organisation’s performance.

Assessment criteria:
You will be assessed according to the following learning outcomes: LO’s 1 – 2

LO1: Demonstrate current detailed knowledge about internal and external
business environment which affect strategic management decisions.

LO2: Critically evaluate key components of the internal and external business environments including business strategies, competencies, competitive advantage, value added and supply chains.

Marking criteria:

  • Sound knowledge & understanding of issues – 25%
  • Ability to collect, synthesise and apply information – 40%
  • Ability to generate appropriate recommendations / conclusions – 20%
  • Academic reasoning, communication of information & references – 15 %

Timing of feedback: Within 15 working days of the submission of assessment

Marking scheme: Please see below.

Marking Scheme:

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